Funnel Revolution, was the title of this year’s Phocuswright Conference and it certainly lived up to its name. The entire event was an amalgamation of the world’s leading travel experts and innovators. Four days jam-packed full of awe-inspiring talks and discussions. best viagra tablets india where to buy cialis
The first two days were taken over by Battleground and Summit. Platforms for startups and emerging companies to pitch their business to a panel of ‘Dragons’. Each given a time slot to pitch, after which the Dragons would ruthlessly pick holes in their business before ultimately selecting winners. The morning session of day three was entitled ‘Launch’, which was a similar platform for established companies.
Center Stage is where we witnessed some of the biggest leaders in the travel industry. David Baga from Lyft talked about a huge disruption in mobility and transportation. His vision of the future of transportation could see a potential solution to traffic congestion in major cities. The sharing economy is booming and combined with driver-less cars, carpooling could reduce the need for many to own their own cars.
Expedia boss, Dara Khosrowshahi, provided some inspiring thoughts on the industry. He also went on to explain about his plans on dynamic packaging as one of the next big things to come out of the OTA giant. With a billion dollar a year budget on technology, I am sure we will see many more innovations coming from Expedia in the future. vendas de viagra online cialis coupon 2017
One of the main topics that kept arising was A.I., or Artificial Intelligence. It is very clear that we will be seeing a lot more travel brands utilising such technology in the future. But we do need to understand that there is a huge difference between messaging bots and A.I.. Many people get confused with the two. A.I. is where the machine learns, improves and evolves each time the programme performs an action. Messaging bots, while innovative and very impressive, are simply very smart programming using Natural Language Processing (NLP).
Overall, during the Phocuswright Conference, we saw some truly groundbreaking innovation from the world’s leaders in the industry. While there is so many advances being made, there is still so much more to come.